The moment you hear the term information product, the first thing that would invariably come to your mind is ebooks. They are among the most versatile and popular information products and
almost everyone has some knowledge that could be packaged up and sold in an ebook. Reading on a digital platform has become increasingly popular, with numerous digital mediums available for both reading and
buying ebooks. This is why there has been an astronomical spurt in the number of ebooks on platforms like Kindle. Ebooks are usually cheaper than physical books, one can buy them whenever they want, in the comfort of their home, and they do not take physical space too. The drawbacks of ebooks to us as a product creator?
They can take a long time to write (although a digital ebook/report doesn’t have to be particularly long providing it still delivers value) – and they are best if you have at least some writing skill and/or
enjoy P1 Traffic Machine. You don’t have to be Shakespeare to write a decent ebook – but you do have to be able to write reasonably well (that’s unless you outsource the writing of course, which is definitely an option).
Essential Guide To Information Product Profits 10 Video/audio information products Not everyone can write – and not everyone is a book reader. And there are certain types of information that are best demonstrated in a practical way.
Information products such as video and audio courses have become increasingly popular in recent years – and the great thing about them is that they are quick to create…
Let’s say you want to create an information product that teaches people how to date more women. You could write up 100 pages on that subject and create an ebook – or you could record and sell let’s say a video course incorporating the same information into 10 x 30 minute videos. Whereas the ebook might take you a few weeks or even months to write, it could be possible to record and
package up the videos in less than a day. If you record five hours worth of videos then that’s exactly how long it’ll take you to record them – five hours. Sure, you have to factor in preparation and
editing time, but even so it will likely take you less time than to write an ebook. Don’t think that you have to produce a masterpiece either. Many video products simply consist of a recorded Powerpoint presentation, with the creatorspeaking over the top. You could
easily record something like this using a tool such as Camtasia